Origin: The shout of “¡Azúcar!” ¿Who came up with it? Well, here is the story.
All artists have a catchphrase that they use to connect with their target audience.
The catchphrase of Celia Cruz, was a shout of “¡Azúcar!” which means (Sugar!) in Spanish.
Celia Cruz said the phrase originated in a restaurant in Miami when she told a server that she wanted sugar with her coffee.
She also said it was a battle cry and an allusion to African slaves who worked Cuba's sugar plantations.