Origin: The shout of “¡Azúcar!” ¿Who came up with it? Well, here is the story.         

All artists have a catchphrase that they use to connect with their target audience.  

The catchphrase of Celia Cruz, was a cry of “¡Azúcar!” which means sugar in Spanish, that came from the depths of her soul.        

Celia Cruz said the phrase originated in a Miami restaurant when she told a server that she wanted sugar with her coffee. 

She also said it was a battle cry and an allusion to African slaves who worked Cuba's sugar plantations.