Origin: The shout of ¡Azúcar! ¿Who came up with it? Well, here is the story.  

All artists have a slogan that they use to connect with their target audience. 

The slogan of Celia Cruz, was a shout of ¡Azúcar! which means sugar in Spanish, that comes from the depths of her throat.   

Celia Cruz said the phrase originated in a Miami restaurant when she told a server that she wanted sugar with her coffee. 

She also said it was a battle cry and an allusion to African slaves who worked Cuba's sugar plantations.