Azúcar

Origin: The shout of “¡Azúcar!” ¿Who came up with it? Well, here is the story.            

All artists have a catchphrase that they use to connect with their target audience.    

The catchphrase of Celia Cruz, was a shout of “¡Azúcar!” (meaning “sugar” in Spanish).              

Celia Cruz said the phrase originated in a restaurant in Miami when she told a server that she wanted sugar with her coffee.  

She also said it was a battle cry and an allusion to African slaves who worked Cuba's sugar plantations.